/* Front Desk by Poppy — direct campaign landing (P030). Brand: Poppy. */
:root{
  --ivory:#F6F4EF; --warm-gray:#F4F4F6; --charcoal:#1F1F1F; --slate:#6B6B6B;
  --purple:#6B5CFF; --violet:#8B7CFF; --line:rgba(31,31,31,.10);
  --shadow:0 18px 50px rgba(31,31,31,.10); --shadow-sm:0 6px 20px rgba(31,31,31,.07);
  --radius:18px; --radius-sm:12px; --maxw:1140px;
  --font:'Poppins',system-ui,-apple-system,Segoe UI,Roboto,sans-serif;
  --accent-italic:'Lora',Georgia,serif;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:var(--font);color:var(--charcoal);background:var(--ivory);line-height:1.6;-webkit-font-smoothing:antialiased;overflow-x:hidden}
.container{width:100%;max-width:var(--maxw);margin:0 auto;padding:0 24px}
.container.narrow{max-width:760px}
.center{text-align:center}
h1,h2,h3{font-weight:600;line-height:1.15;letter-spacing:-.01em}
h1{font-size:clamp(2.1rem,5.2vw,3.6rem)}
h2{font-size:clamp(1.6rem,3.4vw,2.4rem);margin-bottom:14px}
h3{font-size:1.15rem}
p{color:var(--charcoal)}
.muted{color:var(--slate)}
.accent{font-family:var(--accent-italic);font-style:italic;color:var(--purple);font-weight:500}
.eyebrow,.label{font-size:.78rem;text-transform:uppercase;letter-spacing:.14em;font-weight:600;color:var(--purple);margin-bottom:10px}
.section{padding:84px 0}
.section.alt{background:var(--warm-gray)}
a{color:var(--purple);text-decoration:none}

/* buttons */
.btn{display:inline-flex;align-items:center;gap:8px;font-family:var(--font);font-weight:600;font-size:1rem;padding:14px 26px;border-radius:999px;border:1.5px solid transparent;cursor:pointer;transition:transform .18s ease,background .18s ease,box-shadow .18s ease;text-align:center;justify-content:center;line-height:1.2;min-height:44px}
.btn i,.btn svg{width:18px;height:18px}
.btn-primary{background:var(--purple);color:#fff;box-shadow:var(--shadow-sm)}
.btn-primary:hover{background:var(--violet);transform:translateY(-2px)}
.btn-ghost{background:transparent;color:var(--charcoal);border-color:var(--line)}
.btn-ghost:hover{border-color:var(--purple);color:var(--purple)}
.btn-sm{padding:10px 18px;font-size:.92rem}
.btn-block{width:100%}

/* nav */
.nav{position:sticky;top:0;z-index:50;background:rgba(246,244,239,.82);backdrop-filter:saturate(140%) blur(12px);border-bottom:1px solid transparent;transition:padding .25s ease,box-shadow .25s ease,border-color .25s ease}
.nav.shrink{box-shadow:var(--shadow-sm);border-color:var(--line)}
.nav-inner{display:flex;align-items:center;justify-content:space-between;padding:18px 0;transition:padding .25s ease}
.nav.shrink .nav-inner{padding:10px 0}
.logo{display:inline-flex;align-items:baseline;gap:2px;color:var(--charcoal);font-weight:600;font-size:1.25rem;padding:6px 0}
.logo-front{color:var(--charcoal)}
.logo-desk{color:var(--purple);font-weight:400}
.logo-byline{font-size:.66rem;color:var(--slate);font-weight:400;margin-left:8px;letter-spacing:.02em}
.nav-links{display:flex;align-items:center;gap:26px}
.nav-links a{color:var(--charcoal);font-weight:500;font-size:.95rem}
.nav-links a:hover{color:var(--purple)}
.nav-links a.btn-primary{color:#fff}
.nav-toggle{display:none;flex-direction:column;gap:5px;background:none;border:none;cursor:pointer;padding:8px;min-width:44px;min-height:44px;align-items:center;justify-content:center}
.nav-toggle span{display:block;width:24px;height:2px;background:var(--charcoal);transition:transform .25s ease,opacity .2s ease}
.nav-toggle[aria-expanded="true"] span:nth-child(1){transform:translateY(7px) rotate(45deg)}
.nav-toggle[aria-expanded="true"] span:nth-child(2){opacity:0}
.nav-toggle[aria-expanded="true"] span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}
.mobile-menu{display:flex;flex-direction:column;gap:6px;padding:12px 24px 22px}
.mobile-menu[hidden]{display:none}
.mobile-menu a{padding:12px 0;color:var(--charcoal);font-weight:500;border-bottom:1px solid var(--line)}
.mobile-menu a.btn-primary{color:#fff;border:none;margin-top:8px;justify-content:center}

/* hero */
.hero{position:relative;min-height:620px;display:flex;align-items:center;padding:120px 0 90px;overflow:hidden}
.hero-media{position:absolute;inset:0;background:url('/assets/img/hvac.jpg') center/cover no-repeat;animation:kenburns 22s ease-in-out infinite alternate;z-index:0}
.hero-overlay{position:absolute;inset:0;background:linear-gradient(105deg,rgba(246,244,239,.97) 0%,rgba(246,244,239,.86) 42%,rgba(246,244,239,.55) 100%);z-index:1}
.hero-inner{position:relative;z-index:2;max-width:720px}
.hero h1{margin-bottom:18px}
.hero-sub{font-size:1.18rem;color:var(--slate);max-width:560px;margin-bottom:28px}
.hero-cta{display:flex;gap:14px;flex-wrap:wrap;margin-bottom:18px}
.hero-trust{font-size:.92rem;color:var(--slate)}
@keyframes kenburns{from{transform:scale(1.04)}to{transform:scale(1.14)}}

/* calculator */
.calc-card{background:#fff;border:1px solid var(--line);border-radius:var(--radius);box-shadow:var(--shadow);padding:30px;margin-top:26px}
.calc-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-bottom:8px;align-items:stretch}
.calc .field{display:flex;flex-direction:column}
.calc .field input{margin-top:auto}
.calc .field label{display:block;position:static;font-size:.86rem;color:var(--slate);margin-bottom:6px;font-weight:500}
.calc .field input{width:100%;padding:13px 14px;border:1.5px solid var(--line);border-radius:var(--radius-sm);font-family:var(--font);font-size:1.05rem;background:var(--ivory);min-height:44px}
.calc .field input:focus{outline:none;border-color:var(--purple)}
.calc-result{text-align:center;padding:26px 0 8px}
.calc-result-label{display:block;font-size:.82rem;color:var(--slate);letter-spacing:.02em}
.calc-result-value{display:block;font-size:clamp(2.4rem,7vw,3.4rem);font-weight:600;color:var(--purple);line-height:1.1;margin:4px 0}
.calc-disclaimer{display:block;font-size:.78rem;color:var(--slate)}
.calc-microcopy{text-align:center;font-size:.86rem;color:var(--slate);margin-top:12px}
#calcCta{margin-top:8px}

/* steps */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:34px}
.step-card{position:relative;background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:30px 26px;box-shadow:var(--shadow-sm);transition:transform .2s ease,box-shadow .2s ease}
.step-card:hover{transform:translateY(-4px);box-shadow:var(--shadow)}
.step-card i,.step-card svg{width:30px;height:30px;color:var(--purple);margin-bottom:14px;stroke-width:1.75}
.step-card h3{margin-bottom:8px}
.step-card p{color:var(--slate);font-size:.96rem}
.step-num{position:absolute;top:22px;right:26px;font-size:.85rem;font-weight:600;color:var(--violet);opacity:.6}

/* pricing */
.price-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:22px;margin-top:34px}
.price-card{position:relative;background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:32px 28px;box-shadow:var(--shadow-sm)}
.price-card.featured{border-color:var(--purple);box-shadow:var(--shadow)}
.price-badge{position:absolute;top:-12px;left:28px;background:var(--purple);color:#fff;font-size:.72rem;font-weight:600;padding:5px 12px;border-radius:999px;letter-spacing:.04em}
.price-card h3{font-size:1.3rem;margin-bottom:6px}
.price{font-size:1rem;color:var(--slate);margin-bottom:4px}
.price span{font-size:2.3rem;font-weight:600;color:var(--charcoal)}
.price small{font-size:.85rem;color:var(--slate)}
.price-note{font-size:.9rem;color:var(--slate);margin-bottom:16px}
.price-card ul{list-style:none;margin-bottom:22px}
.price-card li{display:flex;align-items:flex-start;gap:10px;padding:7px 0;font-size:.96rem}
.price-card li i,.price-card li svg{width:18px;height:18px;color:var(--purple);flex-shrink:0;margin-top:3px}

/* audio */
.audio-card{background:#fff;border:1px solid var(--line);border-radius:var(--radius);box-shadow:var(--shadow-sm);padding:22px;margin-top:24px}
.audio-card audio{width:100%}

/* faq */
.faq{margin-top:28px}
.faq details{background:#fff;border:1px solid var(--line);border-radius:var(--radius-sm);margin-bottom:12px;overflow:hidden}
.faq summary{cursor:pointer;padding:18px 20px;font-weight:500;list-style:none;display:flex;justify-content:space-between;align-items:center}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-size:1.4rem;color:var(--purple);font-weight:400}
.faq details[open] summary::after{content:"\2013"}
.faq details p{padding:0 20px 20px;color:var(--slate);font-size:.96rem}

/* form */
.start{background:linear-gradient(180deg,var(--warm-gray),var(--ivory))}
.lead-form{margin-top:30px;background:#fff;border:1px solid var(--line);border-radius:var(--radius);box-shadow:var(--shadow);padding:30px}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.field{position:relative;margin-bottom:16px}
.field input{width:100%;padding:18px 14px 8px;border:1.5px solid var(--line);border-radius:var(--radius-sm);font-family:var(--font);font-size:1rem;background:var(--ivory);min-height:52px}
.field input:focus{outline:none;border-color:var(--purple)}
.field label{position:absolute;left:14px;top:15px;color:var(--slate);font-size:1rem;pointer-events:none;transition:.16s ease;background:transparent}
.field input:focus+label,.field input:not(:placeholder-shown)+label{top:6px;font-size:.72rem;color:var(--purple)}
.field.select{margin-bottom:16px;display:flex;flex-direction:column}
.field select{width:100%;padding:13px 14px;border:1.5px solid var(--line);border-radius:var(--radius-sm);font-family:var(--font);font-size:1rem;background:var(--ivory);min-height:48px;appearance:none}
.field select:focus{outline:none;border-color:var(--purple)}
.field .static-label{position:static;order:-1;font-size:.72rem;color:var(--slate);margin-bottom:6px;left:auto;top:auto}
.field-row{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.field.invalid input,.field.invalid select{border-color:#d94f4f}
.shake{animation:shake .4s}
@keyframes shake{0%,100%{transform:translateX(0)}20%,60%{transform:translateX(-6px)}40%,80%{transform:translateX(6px)}}
.form-fine{font-size:.82rem;color:var(--slate);text-align:center;margin-top:12px}
.form-success{text-align:center;padding:18px 0}
.form-success h3{margin:14px 0 6px;font-size:1.4rem}
.form-success p{color:var(--slate)}
.check{width:64px;height:64px;display:block;margin:0 auto}
.check circle{stroke:var(--purple);stroke-width:2;stroke-dasharray:151;stroke-dashoffset:151;animation:draw .6s ease forwards}
.check path{stroke:var(--purple);stroke-width:3;stroke-linecap:round;stroke-linejoin:round;stroke-dasharray:48;stroke-dashoffset:48;animation:draw .4s .5s ease forwards}
@keyframes draw{to{stroke-dashoffset:0}}

/* footer */
.footer{background:var(--charcoal);color:var(--ivory);padding:48px 0}
.footer .logo-front,.footer .logo-desk{color:var(--ivory)}
.footer .logo-desk{color:var(--violet)}
.footer .logo-byline{color:rgba(246,244,239,.6)}
.footer-inner{display:flex;flex-direction:column;gap:14px;align-items:flex-start}
.ai-disclosure{font-size:.86rem;color:rgba(246,244,239,.72);max-width:620px}
.footer-links{display:flex;gap:22px}
.footer-links a{color:var(--ivory);font-size:.92rem;padding:10px 0}
.footer-links a:hover{color:var(--violet)}
.copyright{font-size:.82rem;color:rgba(246,244,239,.55)}

/* proof stats */
.proof .stats{display:flex;justify-content:center;gap:48px;flex-wrap:wrap;margin-top:34px}
.stat{display:flex;flex-direction:column;align-items:center}
.stat-num{font-size:clamp(2.6rem,6vw,3.6rem);font-weight:600;color:var(--purple);line-height:1}
.stat-label{font-size:.92rem;color:var(--slate);max-width:190px;margin-top:8px}

/* control list */
.control-list{list-style:none;margin-top:24px;display:grid;gap:14px}
.control-list li{display:flex;align-items:flex-start;gap:12px;font-size:1rem}
.control-list li i,.control-list li svg{width:20px;height:20px;color:var(--purple);flex-shrink:0;margin-top:3px;stroke-width:1.9}

/* demo call cta */
.demo-call{margin-top:24px}
.demo-call p{margin-bottom:12px}

/* scroll reveal — scoped under .reveal-on so content is visible if JS never runs */
.reveal-on [data-reveal]{opacity:0;transform:translateY(18px);transition:opacity .6s ease,transform .6s ease}
.reveal-on [data-reveal].in{opacity:1;transform:none}

/* responsive */
@media(max-width:860px){
  .calc-grid{grid-template-columns:1fr}
  .steps,.price-grid{grid-template-columns:1fr}
}
@media(max-width:768px){
  .nav-links{display:none}
  .nav-toggle{display:flex}
  .section{padding:60px 0}
  .hero{min-height:520px;padding:90px 0 64px}
  .hero-overlay{background:linear-gradient(180deg,rgba(246,244,239,.92),rgba(246,244,239,.82))}
  .field-row{grid-template-columns:1fr}
  .hero-cta .btn{width:100%}
}

/* accessibility: respect reduced motion */
@media(prefers-reduced-motion:reduce){
  *{animation:none!important;transition:none!important;scroll-behavior:auto!important}
  .hero-media{transform:none}
  [data-reveal]{opacity:1;transform:none}
}